A very warm welcome to the third E-newsletter from the Diamond Producers Association (DPA). In this issue we will introduce the DPA’s latest commercial: The Diamond Journey, which records the extraordinary and unique journey of natural diamonds, and their unique emotional value. In addition, we will summarize the DPA’s 2019 Mid-Year China Sharing by reviewing the ‘Embracing Precious Love with Natural Diamond’ campaign and sharing the latest progress with retail partners. We will also shed light on the 2019 Diamond Shopper Research and analyze the latest trends behind consumer diamond purchasing behavior. Finally, we will continue our mission to educate retailers on natural diamond by sharing our findings with them.
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