|钻石生产商协会(DPA) 2019第一期E资讯季刊很高兴与大家见面了。这是一个旨在分享市场最新活动，行业动态，洞察调研，及宣传天然钻石的资讯平台，每季度一期。为公司管理人员，培训部门人员、店铺经理及销售代表们，提供一手行业内容资讯及钻石知识普及，共同推广天然钻石， 扩大“珍如此心 真如此钻”的传播声量。
It is our pleasure to release the first E-Newsletter of Diamond Producers Association (DPA). This newsletter is quarterly circulated to all retailers, partners, industry organizations for their trainers, store managers and sales representatives to share our latest market initiatives, industrial dynamics, insights and natural diamonds knowledge.
Please email to Chinatrade@diamondproducers.com for your subscription.
DPA国际动态 / DPA Global
DPA“For me, From me”市场活动全新亮相美国市场
钻石生产商协会在美国举办“For me, From me”宣传活动，瞄准为自己购买天然钻石的女性消费者。为自己购买天然钻石的女性消费者已经成为不可忽视的消费群体，女性消费市场已占据美国钻石珠宝销售额的三分之一。阅读全文
Diamond Producers Association Launches ‘For Me, From Me’ Campaign
The Diamond Producers Association (DPA) US announced its ‘For Me, From Me’ campaign. The campaign is designed to target self-gifting females, who represent one-third of all diamond jewelry sales in the US today. Read More.
DPA中国动态 / DPA China
DPA宣布全球钻石验真项目Project ASSURE 正式落地中国–4月24日
DPA宣布全球钻石验真项目PROJECT ASSURE正式落地中国。作为一项长期计划，ASSURE钻石验真项目将持续测试市面上的钻石检测仪器，提供指导性意见，防止未经披露的合成钻石进入天然钻石供应链。 阅读全文
Independent Assurance Program for Diamond Verification Instruments Launched–April 24
DPA China launched The ASSURE Program to deliver ongoing testing of Diamond Verification Instruments currently in the market to ensure that the industry is well- informed on their relative performance. Diamond Verification Instruments, and adequate detection and screening processes, are one of the key tools in safeguarding your operations from undisclosed synthetic diamonds. Read More.
知识分享 / Diamond Knowledge
Five Essential Truths of Natural Diamond and Synthetic Diamond
Natural diamonds are a true miracle of nature. Natural diamonds carry deep emotional meaning and also have great economic value. Meanwhile, synthetic diamonds are into the public’s eye. Natural diamonds and synthetic diamonds are different due to their different propositions.